
African Food & Drinks Festival
Category: Digital marketing, Paid Advertising
Date: January 13, 2023

Project Overview
African Food and Drinks Festival is an annual event held in Africa to celebrate African food and culture in the culinary industry of the continent.
Beta Digitals as an agency handled the overall online marketing that ranged from social media marketing, email marketing, influencer marketing, and paid advertising.
We have successfully built and email list of over 10,000+ subscribers as one of our major milestones.

Our work in numbers
4 years
Digital marketing campaign over the campaign duration
3 specialists
3 of our specialists handled the campaign successfully
2000 views


What We did
- Development of high-quality and relevant content, including blog posts, articles, infographics, and videos.
- Creation and execution of email campaigns, including newsletters, promotional emails, and drip campaigns for lead nurturing.
- Planning, creation, and management of paid advertising campaigns on platforms like Google Ads, Facebook Ads, and others.
- Monitoring and managing online reviews, testimonials, and mentions to maintain a positive brand image.

Check out
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