The marketing methods you might be using may well fall into the traditional media category of marketing, this includes print advertising in newspapers and magazines, TV, radio, cold-calling, and mail. This doesn’t mean that’s these methods are redundant, however, their effectiveness in the modern business world is rapidly declining with more and more people being reached via digital marketing and, in particular, social media as they look for fast and interactive ways to get the information they need. Below we would be looking at the reasons why social media surpasses the traditional form of media;
Targeted Ads
Social media affords you the opportunity to reach potentially millions of people and break them down into demographics, location, interest, and many other categories. This allows you to direct your marketing efforts more precisely to reduce the amount of money you waste.
Cost-Effective Marketing
Smart social media marketing increases return on investment by moving the budget you have been using on less effective media channels, such as print and radio, and spending it on efficient, targeted digital marketing efforts that deliver measurable returns.
Measurable Outcomes
Using social media marketing is not the role of the dice that some traditional media marketing methods can be. This is because social media delivers real, measurable benefits to your business as it is completely trackable. You will be able to see how many fans have clicked on a link to your website, viewed your video, or interacted with your post.
Two Way Communication
A huge distinction between social and traditional media is the scope for direct, instant interaction with potential customers that is available on social media. Traditional media is very much a one-way street in which businesses broadcast a message without providing a direct route through which questions, feedback or replies can be directed.
Related: 3 Powerful Social Media Content Strategy For Your Brand
Fresh Content
With social media, there is an opportunity to quickly create and distribute content that is relevant to trending topics. This is a great way to improve your reach and engage new potential customers.
Why You Should Not Abandon Traditional Media Marketing Channels is because traditional media has played an important role in the marketing world since the earliest days of advertising, trusted by consumers, and a valuable tool for businesses. However, it is important to recognize its limitations in the modern world and be forward-thinking enough to embrace new methods that are proven effective and efficient.
Taking a Multi-Channel Approach to Marketing
Social media can form one part of a multi-channel marketing effort that includes some elements of traditional media as well as other digital marketing methods. The key is to find the balance that works most effectively for your business as well as makes the most of all possible marketing channels open to you.
3 Major Differences Between Social Media and Traditional Media
What is Social Media?
The term social media is being used a lot these days to explain the different digital platforms there are. We are talking of social networks such as Facebook, Twitter, Instagram, TikTok, YouTube, Snapchat, etc
What is Traditional Media?
Traditional media refers to forms of mass media that focus on delivering news to the general public or a targeted group of people in a particular location. These include newspapers, magazines, radio, and tv news, and you could also add blogs.
Here are the differences between Social Media & Traditional Media:
Social Media allows for more targeted distribution:
With social media, one has the opportunity to really send their message across to a target demography or audience on the same day and time the post goes live. But with traditional media, the content is distributed to a broader audience than you might actually want.
Social Media is Instant
Social media posts are shorter in terms of delivery, which means it takes less time to put together your content and it gets published immediately. Whereas for traditional media, it takes a longer time than social media, the press story can be ready but it can be delayed weeks or even months before it gets distributed.
Social Media is a two-way conversation
When it comes to traditional media, the flow looks a lot like this, the PR pitches the story, the reporter publishes the story and the public then reads the story. The cycle is that way for traditional media, but with social media, the public has the opportunity to voice their opinions and we have seen on social media how people get to air their opinions on things.
